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“Promote e-cigarettes widely as a smoking substitute” according to the Royal College of Physicians

28/04/2016 22:35  |  E CIGARETTES

Today the Royal College of Physicians has released a new report that suggests e cigarettes should be promoted widely as an alternative to smoking.
E cigarette advertising ban

The report has been issued just weeks before new restrictions, originating from the EU, are due to become UK law that ban most forms of electronic cigarette advertising. TV advertising, sponsorship, product placement, radio advertising, newspaper and magazine advertising and internet display and email advertising are all prohibited under the new Tobacco and Related Products Regulations 2016, which transposes the EU Tobacco Products Directive 2014/15/EU (TPD) into UK law on 20th May.
Royal College of Physicians report

The new 200 page report ‘Nicotine without smoke: tobacco harm reduction’ from the RCP would seem to imply that the exact opposite of an advertising ban should be in place.
The report states:
• Electronic cigarettes should be promoted widely as a substitute for smoking
• E cigarettes are likely to be beneficial to public health in the UK
• E cigs are not a gateway for non-smokers to start smoking
• E cigarettes lead to attempts to quit smoking
• The possibility of long term harm is very small, and much smaller than traditional cigarettes
TPD and regulation

The report agrees that regulation is needed – and here at ROK we totally agree – however that this should not inhibit and reduce the use of e cigarettes by smokers.
The impending ban on advertising and some of the other costly and extreme measures imposed by the TPD regulations will undoubtedly lead to a reduction in the ranges of e cigarettes available and the promotion and availability of them – have the exact opposite effect of the findings of the RCP report.
You can see the news in today’s Good Morning Britain (available online from tomorrow), see the news reported at the Royal College of Physicians website and download the full report from the link below
Nicotine without smoke: Tobacco harm reduction

Sources: (all rights acknowledged)
Good Morning Britain, 28th April 16
Royal College of Physicians, www.rcplondon.ac.uk, 28th April 16

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